For users who responded positively to posts, i.e. liked or commented, we launch product display on VKontakte. Those who responded negatively are excluded from advertising.
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The course can be purchased directly in VK
Additionally, we launch promotion of products for contextual targeting and interested audience. “Interested audience” is a VK tool that automatically selects users based on your community: its content, interactions among viber data subscribers and their activity.
5. Correspondence
Usually after we launch advertising for subscribers and product promotion, users start writing in the community more often, commenting, asking questions, and understand that it is convenient. Here you can launch advertising for correspondence with the following message: "Write us the code word "SUCCESS", and we will send you a checklist for preparing for the exam." The user clicks on the banner and immediately goes to messages in the community: he receives a checklist and the communication continues, the manager sells him a course.
Conclusion
Communities have additional trust factors and ways of communicating with the audience that are often not available on websites: you can ask questions, see if there are subscribers, comments, reviews. VK has many opportunities to warm up the audience: a community increases trust in a brand and allows you to talk about a product from different angles, and regular posts help remind people about yourself.
Services and goods in VK
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