The Role of Product Pages

[mehadihasan123456]

We consider product pages to be those that contain descriptions of services and rates. Silverbird adheres to a minimalist style, so the fewer pages and the more concisely they are described, the better and clearer the product is for users.

Features of the CMS site
During the first year, the client wanted to test several hypotheses on promotion. The site was implemented on Tilda to quickly create standard blocks with a laconic design - this is convenient for a startup, and some of the functions are free. But from the SEO point of view, tariff restrictions affect the number of pages that we can create. Therefore, we need to choose the most important ones and actively work only with them.

Development team involvement
The product is new, and its main component is an internal system of international currency transfers and documentation. The development team directs all efforts to improving the product, fixing it for current customers, testing new functions and making releases.

The site here is just packaging for sales, so for the developers it is the student data second priority compared to the product itself.

Conditions and tasks for working with a blog
What were our starting conditions:

There are quite a lot of fintech services on the UK market and the competition there is high.
B2B audiences are difficult to find and attract: businesses are reluctant to turn to startups, and rather go to proven banks and banking services.
Long decision-making process: you need to study several services, taxes and commissions, communicate with support and choose the best conditions.
At each of these stages of the funnel, working with a blog becomes a successful solution:

We stand out because we can address unusual and current issues, we are in the market and respond flexibly to changes.
We demonstrate expertise and thus increase trust: we talk about the features of international currency transfers, we show that we are excellent at what we do.
Increasing brand awareness — in the process of choosing the appropriate method of international transfers for their tasks, managers read expert articles and study the issue. They go to the site, see the brand, gradually it is remembered and as a result the user responds better to advertising, because he is already familiar with the brand.
However, the scope of copywriting is limited: we had only one expert in the subject, high requirements for the uniqueness and reliability of the material - it was not possible to cover all the demand through texts. Therefore, we work with the startup expert as efficiently as possible:

We need to choose the most popular topics and precisely define those in which we can compete with large media, for example, investopedia, and get into at least the TOP-10, that is, in the search results on the first page.
Clearly set priorities: who are we writing for first, what are our target audiences looking for, what issues are most pressing for them at the moment.
To achieve the goal, it is important that the articles are interesting and easy to read. At the same time, we cannot always use many SEO keys in the text, so as not to spoil its readability and brand reputation.