More challenges you solve with a real estate CRM are

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And 85% are listing their properties through real estate portals. But this second figure isn't just a consequence of Covid-19.

In Mexico, more than 5 million people use real estate portals to search for homes. And this trend isn't limited to this country. In Latin America, 80% of people interested in a home search online.

As you can see, having a CRM that can be linked to the platforms you use to manage your sales and rentals will save you time and increase your productivity.

With a CRM, your agents will be able to manage their WhatsApp and email messages more efficiently and promote properties through major portals. And since everyone will have access to the same database, you'll avoid posting or sending duplicate information.

Another great advantage of using a real estate CRM system is that it works in the cloud. This means your agents can access information about their properties, clients, and the areas they operate in from anywhere. And they can share it with the right clients at the right time.


Handle large volumes of information at once.
Answer customer questions immediately.
Quickly identify what works and what doesn't without ebay database having to analyze Excel spreadsheets.



You can also use your real estate CRM to strengthen relationships with your existing clients.

A happy client is your best ally in word-of-mouth marketing. That's why you should show interest and stay in touch. Share new ideas and potential properties with your existing clients.

Cultivating strong relationships with customers and partners is important because it helps you:

Get firsthand information on properties that are going up for sale or rent.
Calculate the price of a property based on market demand.