What challenge did the customer face?

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Like many other companies, tci has also lost new leads through trade fairs due to the coronavirus pandemic. To raise awareness of its products and services among its target audience, an alternative solution was needed. Sales also saw potential for increased efficiency, as the lead qualification processes, or interested parties, were taking too long from the company's perspective. Furthermore, a suitable system was needed to effectively coordinate the high volume of support requests, as tci offers excellent after-sales services, israel phone number data including direct support for panel installation.



what did we do?
We developed a strategy and concept for generating MQLs (marketing qualified leads). This included the introduction of inbound marketing with marketing automation and corresponding measures to build reach using inbound methods. Through inbound marketing, we managed to sustainably fill the lead funnel and continuously improve the quality of the leads.

Once the marketing strategy for digitizing communications was in place, the first inbound campaign was launched, using webinars as content offerings for lead conversion. The first webinar was on "Web Server Visualization Without Runtime Fees." A new corporate blog with SEO-optimized content was also launched.



To deliver valuable content to the target audience for the various stages of the buyer's journey, a campaign plan has been developed with targeted and helpful content offerings that build on each other thematically. Live chat, which has also been implemented on the website, serves as a direct communication channel with the target audience and also contributes to lead generation.


Here is an overview of the individual steps we implemented as part of our inbound marketing strategy for tci:

Target group analysis and definition of buyer personas
Content offer production (e-books, checklists, webinars) based on the challenges and needs of potential customers
Live chat implementation for shorter response times and needs-based consultant assignment
Prequalify leads through campaign plans for the sales team: Addressing leads' needs and challenges step by step