Why is a Google penalty so feared?

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Many of the Google updates resulted in numerous penalties because the corresponding domains had previously taken measures that no longer complied with the new Google guidelines.

Whether on a smartphone, laptop or tablet, whether for researching work, planning the next trip or looking for instructions for building a garden swing: more and more people are using search engines to navigate the web.

Statistics on search engine usage up to 2018This also increases jiangsu cell phone number list the dependence on search engine rankings. Google is an important traffic provider for many websites—if not the most important traffic source. Of course, there are other search engines (e.g., DuckDuckGo, Bing, Yahoo...), but Google still has a market share of over 90% on mobile and desktop .

Google penalties lead to revenue lossesA Google penalty can lead to ranking losses or even deindexing. This can have dramatic consequences for any company if important keywords, URLs, or even the entire website are affected by the penalty.

Depending on the severity, this can lead to significant revenue losses if a company's success is significantly tied to its web presence and thus to Google traffic. Even a drop to the second or third page of search results is enough, as traffic already drops rapidly there.

Avoid dependencies. Sure, it's tempting to bet on the fastest horse. But as soon as it slows down, you're out of the running. Try to diversify your traffic sources (search engines, social media, backlinks) as widely as possible so your dependence on Google isn't too high.