Relevant Q4 Marketing tag

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Q4 is the most important quarter of the year for many e-commerce brands. But which marketing days are actually coming up? And for which days do specific ads actually make sense? We've marked our selection of relevant marketing days with dashed lines.

Marketing Days in October
Marketing Days in November
Marketing Days in December
A few more recommendations from us:

Halloween is a relevant marketing day in Germany during Q4. It's particularly suitable for testing offers/ads for the upcoming Black Week.

Singles Day is also a great opportunity for hypothesis testing. The results can then be incorporated into your Black Friday ads.

Thanksgiving makes especially sense for brands with a US connection. Whether it's because they sell typically American products or because the brand originates from the US. Thanksgiving is a very strong marketing day there, so this hype can also impact the German market.

Black Friday and Cyber ​​Monday are the most important marketing days in e-commerce. On Black Friday and Cyber ​​Monday , users expect attractive deals and are in a buying mood. This offers great potential for online retailers. Therefore, be sure to scale your budgets boldly.

Christmas time is shopping time. People are looking for gifts for their loved ones. This is where your Christmas ads come in. But the Christmas season doesn't just mean December. Users start searching for Christmas gifts as early as October. This is shown by an analysis of the search term "Christmas gifts" on Google Trends. Search volume peaks between December 6th and 12th.

Last Shipping Day symbolizes the finale of Christmas shopping. Your Christmas ads should afghanistan phone number data focus on this day, encouraging users to complete all their purchases by this date. However, budgets aren't necessarily highest on Last Shipping Day.

Christmas itself isn't a marketing day. Compared to the pre-Christmas period, we haven't achieved the best results during the Christmas period itself. Therefore, we should keep Christmas as a target date in mind to ensure we've used our budget as effectively as possible by then. When families gather together on Christmas Eve, things will be significantly quieter in e-commerce for a while.

The days after Christmas, on the other hand, can be quite good for at least generating traffic. Sometimes conversions also work quite well. People have received cash gifts for Christmas and have time to redeem them. Advertising definitely makes sense in the days after Christmas, even if the budget is significantly reduced. A good way to increase sales during this time is a targeted Boxing Day sales campaign. Boxing Day usually takes place the day after Christmas and is intended to encourage people to buy the products they didn't receive for Christmas. The days after Christmas, on the other hand, can be quite good for at least generating traffic. Sometimes conversions also work quite well. People have received cash gifts for Christmas and have time to redeem them. Advertising definitely makes sense in the days after Christmas, even if the budget is significantly reduced. A good way to increase sales during this time is a targeted Boxing Day sales campaign. Boxing Day usually takes place the day after Christmas and is intended to encourage people to buy the products they didn't receive for Christmas.