8 tips for an attention-grabbing trade fair stand design

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Once a week on my way to work, I cycle past our weekly market, and sometimes I enjoy picking out the tastiest-looking apple for my lunch break. The market criers loudly advertise their wares, and I often have trouble deciding between all the offerings. In the end, I don't go to the loudest crier, but I do go to the stall that has the largest selection of fruit and also offers beautiful flowers. When we want to attract visitors to our trade fair stand, we're a bit like the market criers, although attracting attention at all costs isn't appropriate here. Try adding a few pretty flowers, like my favorite stall, for an eye-catching trade fair stand design.



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Of course, I only mean the flowers in a figurative sense. With the following eight elements, you can achieve an eye-catching trade show booth design for your brand's presence. Combine the basic elements of your corporate design, such as logo, color, shapes, photos, and fonts, with other elements such as lighting, remote control, monitors, and furnishings on your trade show booth.



1. Use light as a design element on your exhibition stand


Generally, the stand should be well lit to stand out in the rather dark exhibition halls. With unusual lamps above conference tables, the bar, or the reception counter, you can create lighting accents that attract attention. Light strips are also eye-catching. Recessed into the counter or presentation tables, or as underfloor lighting in the floor platform, these light sources become eye-catchers. Entire colored light panels are also good eye-catchers. If you have divided your products into different categories, you can make nigeria phone number data them easier for stand visitors to distinguish, for example, with colored light panels. To put your products in the right light and thus draw the viewer's eye to the most important element of the trade fair, the products must be properly lit. If you present the products on shelves or in display cases, you can illuminate them well with spotlights recessed into the ceiling. If you present the products on a table, you can create lighting accents with several hanging spotlights, for example. Everything that is well lit will be clearly visible!





2. Let colors speak in the trade fair design


The color scheme of your trade fair stand is an important component of an eye-catching design. Use your company's main color to achieve high recognition and also a high-contrast color. Stay within the color scheme of your corporate colors. For example, if your stand design is black, you can emphasize the elements with a bold color like orange or green. If your corporate design calls for a white stand, you can use a color as an accent. Incorporate the stand's furniture into the color scheme.

Our tip: It doesn't always have to be expensive designer furniture; different chairs painted in the same color are a real eye-catcher and don't cost much.

Overall, large areas of color printed with a slogan are also well suited to attract the viewer's attention.