and I'm happy too – I can implement some of the tips tomorrow. You see, lead generation with Facebook can be that easy for your company. Learn how to implement this topic in your company feed in the following blog article.Download: Lead Generation Worksheet
Lead generation in online marketing is about turning website visitors or Facebook readers into your customers who ultimately purchase your product or use your service. To do this, however, visitors must first be acquired as qualified leads. This means you obtain the relevant contact information of the visitor or reader so you can contact them and then convert them into your customer. If you would like to learn more about lead generation in general, please also read our blog article " Lead Generation in B2B . "
Lead generation with Facebook – There are four main options:
1. The company account
Present yourself in your account as professionally as you would when introducing yourself to japan phone number data a new customer. Make sure your profile is complete. You can and should include a call to action (CTA) on your profile cover photo. This is an easy way to start generating leads. When users click on the profile cover photo, they are redirected to the landing page. This could be to download a free e-book or register for a webinar or an event. Integrate this call to action directly into the cover photo, either textually or graphically. On the landing page, they will then fill out a form with at least their name and email address. When creating the form, observe the GDPR regulations.
2. Share your website content on Facebook
Do you write a company blog? Or do you offer white papers? Share this valuable and engaging content on Facebook! Try to grab your readers' attention with engaging articles. If the reader clicks on your post and wants to read the blog article (because they find the headline or image so interesting
), they will be redirected to your website. There they can read the blog article. At the end of your blog post, include a call to action, such as an invitation to download an e-book that revisits and explores the topic of the blog article in more depth. If the reader accepts the offer and clicks on the CTA, they will be redirected to a landing page on this topic, where they can enter their contact details in a form to receive the e-book. Now you have the contact details and can provide the lead with relevant content or additional offers in the future. When creating the form, observe the GDPR regulations.3. Offer an offer directly on Facebook
Let's assume you have an interesting e-book on lead generation, "New Leads with New Methods," which you could offer as a direct download in your Facebook post. Share the landing page for your offer directly in your Facebook thread. Then, when the reader clicks on your post, they'll be redirected directly to the landing page. The reader then has to fill out the form with their contact details on the landing page and can download the e-book. Not sure how to create the perfect contact form? Read our blog article: How to Design the Perfect Contact Form for Your Website .
4. Place an ad on one of your posts – Facebook Lead Ads
The two ideas mentioned above are free methods for generating leads through Facebook. Facebook also offers Facebook Ads – these are essentially advertisements that link directly to a form without having to leave Facebook. This has the advantage that users remain in their familiar environment and don't have to navigate through a new website menu. Additionally, for new users who are unfamiliar with your company, the barrier to completing the form is lower with Facebook Lead Ads than if they were redirected to an unfamiliar, external site. This is because users generally want a straightforward user experience. Facebook Lead Ads are optimized for mobile devices, as most users access Facebook via mobile devices.