Agile Marketing – Part 2

[mdabuhasan]

In the last article Agile Marketing – Part 1 I talked about how marketing, after the digital transformation, has become very close to the world of software development and that therefore the agile methodology, which had its first application in that sector, can be useful applied to marketing.

Agile Marketing provides managers and marketers with a way to mitigate risk by quickly testing multiple ideas to assess their potential to react quickly to digital dynamics.

We need to move from a traditional approach to a more sustainable one.

But what is meant by the traditional approach and what are its pitfalls?

Waterfall vs Agile
The Waterfall approach uses steps to manage the buy phone number list complexity of a project by dividing it into multiple parts. An example in the marketing field could be the creation of a campaign or a marketing plan. The phases, in both cases, can be the following:At first glance it might seem logical but there is one aspect that definitely needs to be investigated.

In the Waterfall approach , the person defining the requirements is expected to know in advance exactly what they want. This means that if after the project release something is not exactly as expected or simply the conditions have changed, the cost of changing the result is very high.

Unfortunately, this approach does not go well with change. Reacting to digital dynamics requires a methodology that follows the same rules. Let's find out together.