A/B testing can help you reduce these risks in several ways. First, you’ll be able to tell how much change your customers are ready for, and second, how slowly you should make changes. The results you get will help you create a strategy with the least negative impact on your email list.
A/B testing can also help you catch small mistakes before they become disasters. For example, you can see if your copywriter included a joke in his or her copy that some of your customers found offensive and unsubscribed. Before you broadcast to the rest of your audience, you’ll know not to include that joke if you want to keep your subscribers.
To gain a competitive advantage
Every marketing strategy pays off when you take steps to stay ahead of the competition. Email marketing is no exception.
With nearly 40% of email A/B testing being ignored, you can use this exercise to gain more ameriplan email leads insight into your customers’ needs and offer what they’re missing elsewhere. A/B testing can help you gain a competitive edge.
By failing to A/B test their campaigns, competitors ignore the needs of their users and push them away every day. You need to welcome them and provide a safe home. And the first step to doing that is ensuring your emails are optimized for their specific needs.
Using the right email marketing tools, you can A/B test almost any element of your email copy, from the subject line to the closing sentence. The type of element you test will usually depend on your goal.
If you want to sell something, focusing primarily on increasing CTR using the best call-to-action messages can pay off. And if you're trying to keep your readers informed, you'll experiment with what type of content to share with them.
Here are five things you should test to make sure your emails are helping you achieve your goals.