5 Tips for Building Customer Loyalty in Digital

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Loyal customers don't fall from the sky! You need to make an effort to create digital marketing strategies to retain customers, if only because they are five times cheaper than new customers!

Where to start? With these tips!



Tips for building customer loyalty | How can I help you?
Customer service on digital channels must be perfect! It is true that you do phone number list not interact with the consumer in person in digital channels, but that does not invalidate fast, agile and humanized service. To get there, you must first understand how to provide service, systematically selecting and analyzing data on the preferences, needs and other characteristics of your persona (or ideal customer), to adjust the approach and clarify all doubts objectively. Remember that a bad experience can ruin your efforts to win over and retain customers, whether through chat in your online store, forms on your website or responding to comments on social media, among other actions.



Tips for building customer loyalty | Tell me how I can help?
Regardless of the channel your customer has chosen to contact your company, you must know how to listen (or read) and understand what they need, if possible exceeding their expectations in terms of quality of service at the time of purchase. To do this, you must move away from conventional commercial contact and use relevant and personalized content - as well as other digital marketing strategies - to

show the customer how important they are to your company, start and maintain a relationship and generate interactions.