Review last year's campaigns
If you’ve done any holiday marketing in the past year, you should always review it before you start planning. Data from previous campaigns can help you make more informed decisions about where to spend your budget and what types of content, ads, and emails perform best.
Additionally, you should always review your campaigns as they are running to ensure you can make changes to improve conversion rates and increase engagement.
Since your website is a valuable marketing and sales tool, it needs to work well during the holidays. Unfortunately, an influx of traffic can cause websites to not work or slow down, impacting the overall website user experience (UX).
If your website can’t handle more traffic and slows down, you’ll quickly lose customers. Remember, users may be on their phones or desktops and don’t want to wait for your website to load.
If you offer similar products to another business, you could easily lose holiday shoppers with poor direct mail marketing for personal injury email list website performance.
If you are not sure whether your website can handle the influx of traffic, you can work with a developer to make your website faster.
Segment your audience
When using email marketing or audience targeting, it's important to organize your audience into categories based on factors such as recently viewed products, demographics, and actions taken on your site.
Segmenting your audience can help you convert more customers by offering a more personalized experience. Of course, how you decide to divide your customers will depend on your business, but the easiest way is to segment customers based on how recently they made a purchase or viewed a product.