Encourage engagement and give your audience control over content
To get email list growth, you must first maintain your existing list and make sure people don't unsubscribe. If the number of people unsubscribing from your email list is the same as the number of people subscribing, your efforts will be for naught.
Studies show that one of the main reasons people unsubscribe from email lists is because they feel disinterested and overwhelmed. There is already tons of content on the web today, most of which seems robotic. Your subscribers don't want to receive more emails that seem automated and impersonal.
So keep your audience engaged and ask for their opinion as often as possible. You can encourage them to interact with your content by providing polls or surveys or simply commenting and sharing them. For example, you can run a poll asking for their opinions on recent events or even let them choose which topics they want to read about in future emails.
Engagement builds trust, and the best way to keep subscribers on your list is to make them trust you.
Establish your brand as an industry thought leader and subject matter expert
People tend to trust authority and like to be associated with it. If your brand is authoritative fishing and forestry email list in your industry, people will talk about it and visitors will be more likely to sign up for your email list.
As a thought leader, readers treat you as the go-to resource for industry news, opinions, and other useful information, which will increase your brand identity and recognition. A recent study on the impact of thought leadership shows that at least 51% of B2B decision makers rely on thought leadership to make critical purchasing decisions. Maintaining this position in your industry will not only help your email list grow exponentially, but it will also help increase conversions and profits.
And potential subscribers may skip signing up for your email list if the content doesn’t match their specific preferences. Therefore, one of the most effective ways to grow and maintain an email list is to offer different email subscription options that provide targeted content based on different needs. For example, if you run a content marketing blog, you can have segmented email lists for content creation, SEO, WordPress optimization, etc. This way, a subscriber who is interested in receiving emails about SEO can sign up for this email list and won’t have to receive tons of emails about WordPress optimization if that topic doesn’t interest them.