Conduct research on your business using a product analysis tool. Confirm your hypotheses and product solutions to get answers
Find solutions that will help you reduce customer churn
Start making changes after you have tested your hypothesis. Analyze impacts and optimize to a point where you have improved products and created customer journeys.
Customer Acquisition Cost (CAC)
Every business needs to understand the costs and efforts required to acquire new customers. The basic formula for calculating this metric is to divide the total sales and marketing spend by the total number of customers received in the same period. In addition, you should know that other essential calculations are closely related to CAC, such as the cost of goods sold (COGS).
Months needed to recover the CAC
This is the period of time it takes to generate enough money to cover the costs of acquiring hotmail email list new customers. This characteristic is calculated by dividing the CAC by the MRR and multiplying the number by the gross margin percentage. The months required to recover the CAC.
The gross margin
Gross margin is the calculation of overall business revenue by subtracting the total cost of business operations. It is necessary to ensure that the operating cost is calculated in all business departments.
Conversion Rates
When evaluating some key SaaS Metrics , conversion rate is at the top of the mountain. This metric is meant to better understand the effectiveness of your products and services. Also, you can evaluate the value provided by the products and services you offer to your market audience.