Countries: You can target one or more countries with your ads. For example, if you operate as an e-commerce site, you can reach a wide potential customer base by showing your ad to all of Turkey. Also, if you market your products in more than one country, you can target multiple countries. However, it should be noted that the wider your reach, the larger your budget should be. It may be more appropriate to use more specific location targeting for low-budget advertisers.
Areas Within a Country: If your business provides service in bahamas phone number data certain regions or cities, you can specifically target certain regions and cities. This type of targeting is ideal for businesses that only provide service to a nearby area (For example, a restaurant that only delivers to Maltepe and its surroundings on the Anatolian side of Istanbul), companies that offer special offers in certain regions (an e-commerce company that sees in Analytics data that the value of orders from Ankara is high but the number of purchases is low can specifically target the Ankara region by offering special discounts for Ankara), or businesses that only sell products in select cities.
Tip: For businesses that only aim to reach certain regions within a country, targeting a general country and excluding unwanted regions may be a more efficient strategy.
Radius Targeting: Advertisers can target within a specific geographic radius. This method allows you to focus on customers within a certain distance of your business location, rather than targeting a general city, region or country. For example; A locksmith can show ads to potential customers within 1 km of their location with radius targeting. This type of targeting is especially ideal for businesses that provide services within a certain radius, local businesses whose main customer base is concentrated in a certain area, or companies that want to focus only on certain cities, regions or countries.
Google ADS Location Target Types
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