“Growth hacking is a process of rapidly experimenting with your product and marketing channels to find the most efficient way to grow your business”
Unless we have unlimited resources (budget, time, personnel), but in reality this is never the case, the advice is to focus on the main problem, carry out experiments and monitor the selected metrics to evaluate their effectiveness in achieving the objective .
To be considered as such, the experiment must have the following characteristics:
Measurable, it must be possible country email list to evaluate the quality through metrics
Repeatable, it must be possible to replicate the starting and execution conditions
Scalable, as results increase there is no substantial increase in costs
But what are the phases of the experiment?
Devising the type of experiment to be performed
Prioritize all experiments designed against the objective
Setting the rules , i.e. when and how an experiment is marked as finished
Execution
Analysis of the results obtained
A clarification is necessary: since we are talking about business problems, the experiments involve a work group that has within it several representatives of the company functions. This implies a strong coordination activity as well as adherence to a common "culture" .