they never managed to surpass Apple or even stand beside it!

[MasudIbne756]

I am reminded of the great success of Airpods, Apple's wireless headphones. Before this product, there were those terrible single-ear Bluetooth headphones that were very good in the 2000s. Before AirPods, therefore, there was no "cool" way to wear Bluetooth headphones because there was that old-fashioned type of microphone.

And when Apple, the leader in the technology and smartphone chinese thailand data industry, launched the AirPods, everyone else slowly launched their own versions of the AirPods.
But in this way,

In order to do this and compete with the market leader, you need to surpass it in research and development.
Investing a lot in this department will allow you to anticipate your competitors and put yourself in a position where you will be the one to create innovations that others will copy.