For the marketing fund, an initial choice can be made between a fixed fee (for example 500 euros per month) and a % fee (3% of the turnover), as for royalties .
But I have a piece of advice for you:
In managing the marketing fund, you have to forget about being an entrepreneur, but you have to behave like a condominium administrator.
Why?
The goal is not to give money to the franchisor, he doesn't have chinese student data to earn a cent!
In fact, the real goal sees a common project in which everyone puts money so that the franchisor can invest it in marketing so that the affiliates themselves can receive many new customers every day, saving on management costs, the parent company that speaks on behalf of 20 points of sale will always have access to the best agencies and discounts due to group purchasing.
A different management
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