The next thing we needed was a name. In hindsight, we probably could have come up with a better name but we named it CellarThief.
You see a Thief is a device used by a winemaker to sample wine out of a a barrel during the winemaking process. We thought that was a cool play on words because we were also trying to offer great wines at a “steal”.
A wine barrel thief
With a name, we then needed to come up with a logo. So, we tapped canada telegram phone number list into 99 Designs, had our friends vote on the logos that we received and picked a logo.
Our logo for CellarThief - looks outdated now but we were pretty excited about it:)
With our concept, a name and a logo, it was time to build our website. We had a friend create a unique design and partnered with a small dev shop to create our site on an ecommerce CMS/platform that soon after got purchased by Adobe. We wanted the site to be cool, inspiring and fun.
Original website design for CellarThief - we won a bunch of awards for it
Finally, we had to figure out the sourcing of the wine. Thankfully, our team had connections in the wine industry – both to wineries and distributors. The idea was simple – if we could sell a bunch of a certain wine in one single day, would they give us a big discount that we could then pass off to our customers.