Precision Targeting with Verified Phone Numbers

[whatsappseobd]

Formula: (Clicks / Messages Sent) * 100
Importance: Measures the effectiveness of your CTAs.
5. Response Rates (SMS & WhatsApp): Percentage of users who reply to your messages.
Formula: (Replies Received / Messages Sent) * 100
Importance: Indicates engagement and interest.
6. Inbound Call Volume: Total number of inbound calls generated by your marketing campaigns (tracked via call tracking).
Importance: Measures the effectiveness of campaigns driving phone calls.
B. Mid-Funnel Metrics (Qualification & Nurturing):

1. Lead Qualification Rate: Percentage of leads that meet ecuador phone number data your MQL (Marketing Qualified Lead) or SQL (Sales Qualified Lead) criteria.
Formula: (Qualified Leads / Total Leads) * 100
Importance: Measures the effectiveness of your qualification processes (chatbot flows, sales rep calls).
2. Time to Qualification: Average time it takes for a lead to move from initial contact to MQL/SQL.
Importance: Indicates the efficiency of your qualification process.
3. Lead Scoring Distribution: The distribution of leads across different lead score ranges.
Importance: Helps identify the quality of your lead pool.
4. Conversation Length (WhatsApp & Voice): Average duration of conversations (chat or calls).
Importance: Can indicate engagement level.
5. Objection Handling Rate (Voice): Percentage of objections successfully overcome by sales reps.
Importance: Measures sales rep effectiveness.
C. Bottom-of-Funnel Metrics (Conversion & ROI):

1. Lead Conversion Rate: Percentage of qualified leads that convert into paying customers.
Formula: (Customers Acquired / Qualified Leads) * 100
Importance: The ultimate measure of success.
2. Sales Cycle Length: Average time it takes for a qualified lead to close.
Importance: Indicates sales efficiency.