Video content consumption on mobile is skyrocketing. Incorporating video into your mobile marketing can dramatically boost engagement.
Ideas for Mobile Video:
Short product demos or tutorials.
Customer testimonials.
Behind-the-scenes brand stories.
Live streaming for launches or events.
Optimize videos for mobile by keeping them brief, adding small business email address captions (since many watch without sound), and ensuring fast loading times.
Step 34: Invest in App Store Optimization (ASO)
If your mobile marketing strategy includes an app, ASO is crucial to increase downloads and visibility.
ASO Tips:
Use relevant keywords in your app title and description.
Include appealing screenshots and videos.
Encourage positive reviews.
Regularly update your app with new features and bug fixes.
Better ASO means more organic downloads and engaged users, reducing your paid acquisition costs.
Step 35: Explore Progressive Web Apps (PWAs)
PWAs combine the best of mobile apps and websites. They offer app-like experiences directly through the mobile browser without requiring downloads.
Benefits of PWAs:
Faster load times than traditional mobile sites.
Offline access capabilities.
Push notifications support.
Lower development and maintenance costs than native apps.
PWAs can be a powerful mobile marketing solution for businesses looking to enhance mobile user experience without investing in a full app.