User-generated content is any content created by your customers or audience that you can share or feature.
Advantages of UGC:
Increases authenticity and trust
Reduces content creation workload
Engages community and builds loyalty
Provides social proof to prospects
Encourage customers to share reviews, photos, videos, or testimonials. Run contests or campaigns that invite participation and reward contributors.
Role of Visual Content in Your Strategy
Visuals like images, infographics, videos, and charts significantly enhance small business email address engagement.
Why Visuals Matter:
Capture attention quickly
Improve comprehension and retention
Increase social media shares
Enhance overall content appeal
Invest in quality design and use visuals to break up text-heavy content. Tools like Canva, Adobe Spark, or Piktochart can help create professional graphics without heavy design skills.