A good script is a roadmap — not a rigid script to read verbatim. Here’s how to craft calls that convert:
Start with a Hook: Capture attention quickly by stating the purpose or value proposition.
Example: “Hi, this is Sarah from XYZ Solutions. We help companies like yours small business email address reduce IT costs by 30% with our cloud services.”
Qualify Early: Ask open-ended questions to determine fit before pitching.
Example: “Can you tell me how you currently manage your IT infrastructure?”
Address Pain Points: Tailor benefits to the prospect’s challenges.
Handle Objections Confidently: Prepare responses for common concerns like budget or timing.
Clear Call to Action: End with a specific next step — a meeting, demo, or follow-up call.