Company: Tech Solutions Provider
Challenge: Slow sales growth despite strong online presence
Solution: Implemented a targeted telemarketing campaign using small business email address a segmented lead list of mid-sized businesses.
Process:
Developed customized scripts for IT managers and CFOs
Combined calls with email sequences and LinkedIn outreach
Used CRM to track interactions and schedule follow-ups
Results:
150% increase in qualified leads in 6 months
40% higher close rate compared to previous methods
Accelerated sales cycle from 90 days to 45 days.