Retail executives estimate 36% of their employees are already using generative ai and expect that to grow to 45% by the end of 2025. Not surprisingly, 64% of retailers plan to use existing applications and user interfaces to access generative ai. Instead of creating another interface, embed ai in your existing workflow. This will help deliver shoppers – and in-store workers – throughout their journey.
What you can do: ask yourself and your team which afghanistan phone number list processes are slowing down employees and store associates. What interactions with your website and stores frustrate consumers? The answers to those questions will point to key workflow challenges, which are ideal starting points for smart deployment of ai.
Keep humans in the loop
generative ai will not replace your workers, but it will make them more productive. It will also help you humanize every engagement in the shopping experience – both digitally and physically. For example, store associates will continue to build personal connections with shoppers in your stores. But ai can help you add human interactions across other channels, whether shoppers are browsing, comparing prices, making a purchase, or returning an item.