It was like a wildfire on social media. Need a cost effective TP

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Double 11: Li Jiaqi’s Livestream is Breaking Records $3.4 billion in sales. November 11, 2024 Li Jiaqi—the “King of Lipstick” just shook up the game during Singles Day this year, reportedly moving over 25 billion RMB ($3.4 billion) in products. That’s right, one influencer, $3.4 billion in sales. But here’s where it gets interesting… Let’s talk numbers: Reports claim Li hit 25 billion RMB in gross merchandise value (GMV) during the event, with 9.5 billion RMB on the first day alone. Those are city-level sales numbers—people on Weibo were literally saying things like, “There are entire cities in China that don’t pull in 25 billion RMB a year!” And they’re not wrong.


The reaction? Over 6,000 likes on that estonia telegram number comment alone. (Tmall Partner) to sell in China? We are an Official Tmall Partner e-commerce Agency. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR. Contact us But Li’s team, Meione (Shanghai) Network Technology Co., quickly stepped in to squash the buzz, saying they’ve never shared any official sales numbers for Singles Day. They labeled the reported figure as inaccurate, yet the story was already blowing up on Weibo, where it took the top trending spot by Nov.


13. When something hits that level of buzz, it’s not just a story—it’s a movement. Now, let’s get real about the backlash. Some people are calling Li Jiaqi’s success a double-edged sword for the economy. One user said, “Li Jiaqi’s income is in the billions, but it comes at the cost of 180,000 jobs.” Another pointed out the impact of e-commerce on traditional retail jobs, which is a long-running debate. It’s a shift we’re seeing globally, and Li Jiaqi is just the most visible example of what’s happening in digital sales vs. brick-and-mortar .