Video Advertising Trends for 2022
Insider Info on Video Advertising
Video, video, video. Marketers the world france business email list over have been singing its praises and in 2022, it is becoming even more business-friendly. Customers have taken to video clips for all sorts of reasons, from pure entertainment to learning information and watching demonstrations.
Vlogs are first-hand video accounts and experiences. These have resulted in people becoming influencers by racking up views and fame. Businesses are finding ways to achieve this for themselves, too. It ties in nicely with Story content, where you get to share the behind-the-scenes looks of your business.
That said, it needn’t be ephemeral content alone. When filmed professionally, vlogs can successfully share your brand’s stories. It is a meaningful way to connect with customers. A great example of this is G Star RAW. They produce the most world’s most sustainable jeans and effectively share what goes into creating a pair with their audiences. They often share their creative process of their skilled production and tailoring, like this:
Here are content ideas for your business’s next vlog
A day in the life, where you showcase your company culture
Sharing specialist knowledge
Sharing customer experiences and testimonials
Businesses can share unique views and insights with video content. You’re in full control to plan, produce, and edit videos with ease. This can easily go onto your website, with fully customizable options. Now, social media networks, where videos are uploaded and watched endlessly, businesses are getting more control when it comes to video ads, too.
Video Trends for Businesses in 2022
Let’s have a look at some of the key video advertising trends for the year before we delve into the realm of customizing video ads.
Video advertising is more prevalent than ever, with predictions of this medium reaching $11 billion in spending in 2020.
The video advertising industry itself is estimated to be worth $60 billion.
As a result of the above, businesses are spending less on traditional paid averts, such as TV commercials, while video ads on Facebook and YouTube are predicted to grow by at least 10% every year.
Social media platforms remain a key platform for video ads to be shared. Facebook is the most popular of the lot.
Video advertising can be highly targeted, with targeting capabilities continuing to improve, which has increased the success rates of these ads.
AI is leading the way for personalized video ads. With this technology, viewers can see ads that are in line with their interests, making them more likely to connect with the content and take action.
Taking this a step further, interactive videos continue to grow in popularity. This allows for direct viewer engagement with the video.
Videos that use VR capabilities continue to increase as well, as customers prefer the ‘try before you buy’ elements and no-contact that eCommerce