The suggested bid is calculated by taking into account the cost per click (CPC) that other advertisers are paying for keywords with the same placement and Search Network settings you selected.
Ad impressions : The number of times people will see your ad, divided by the total number of searches matching the keyword in the last month for the target location and network.
Organic Impression Share: The percentage of times a page on your website appears in a regular, unpaid search for a keyword.
Average organic position: Shows how your website pages rank in regular, unpaid searches compared to pages on other websites.
Competition: Allows you to filter keywords by how difficult it will be to rank higher for them.
You can filter by high, medium, and low difficulty. For small businesses, it is singapore business mailing list recommended to filter by medium to low difficulty as they tend to have a lower suggested bid, so you can make more of your budget.
It allows you to further narrow down your research to show only ideas that are closely related to your search terms or content. That is, to keywords that are already in your plan.
While the purpose of filters is to narrow down your keyword list or report, remember not to set too many restrictions.
Consider using one or no filters at the beginning and test them to make sure no opportunities are missed.
As you become familiar with your industry keywords and the filtering options available, you'll begin to find the options that work for you.
Once you know the basics of how to use the keyword planner, it's time to explore some strategies to get the most out of it.
Use Quality Keywords
To find keywords that are relevant to your business, a keyword planner can help you discover new terms and phrases that potential customers use to search for businesses like yours.
This tool allows you to know the keywords recommended by Google:
Keyword: Relevant to your business or website to get new ideas you haven't considered before.
Landing Page: Enter a specific page and the tool will read the page and generate relevant keywords.
Product Category: Select product categories that best describe your business to discover popular keywords frequently searched for in your industry.
This could help you identify keywords you haven't been using that potential customers are using to search for businesses like yours.