CRM for WhatsApp is a system that integrates all conversations with customers through the messaging app. This software saves relevant lead information, which is automatically inserted into the business's sales funnel and the customer's history on the platform.
That is, it is an excellent way to not lose important data about prospects over time.
When you understand how CRM integration with WhatsApp legal leads for sale works, you realize that it is the combination of yet another contact channel for the company. After all, the customer relationship management system allows, for example:
store the most important conversations;
access the entire message history during trading;
automate the registration of leads in CRM via WhatsApp and increase team productivity;
integrate the customer's current stage into the sales funnel;
increase scalability in customer service by sending automatic messages.
CRM for WhatsApp Business: is it worth it?
The answer is yes, without a doubt! WhatsApp is an agile tool that offers excellent results when used in conjunction with CRM strategies. According to an internal survey conducted by Agendor, salespeople receive three times more feedback through WhatsApp than through email.
If you already make good sales via WhatsApp, using all the power of CRM will only help you close even more deals!
Tip! Be sure to check out this article to understand the full potential of this tool: “ WhatsApp Business: best practices for using WhatsApp for companies ”
How to use CRM for WhatsApp?
Using CRM for WhatsApp is identical to the process adopted in other channels for contacting your customers.
Think about it this way: how does your sales team capture leads? They use different methods, right?
They may work with inbound marketing and content marketing , for example. In this case, it is very likely that they use an email marketing automation tool as well.
So, this means that not only do they quickly place these new leads into the sales funnel of their CRM tool, but they also use integrations between other solutions to their customer relationship management system.