How to understand email engagement using heatmaps

[Rakibul200]

What I’ll share with you below is the email marketing sequence I use for promotions. It’s based on common drivers for making a purchase. I call this email marketing sequence winners miss out. Each email in the sequence covers a different sales angle: desire: the first email is focused on the outcomes that a person would get from purchasing the product you’re offering. There’s a focus on emotional factors. Logic: the second email examines the rational reasons for purchasing the product.

This follows an faq format. Fomo: the bc data china user list final email is about creating that fomo feeling. This is a standard way to close a promotion for a time-sensitive offer. Below is an example of such a campaign. Special offer promo email drip campaign you can see that each of the three emails in that sequence builds on each other by focusing on different factors that might influence your audience to purchase a product. To increase sales, you can combine your email promotion with facebook retargeting.

Obviously, you can’t run a promotion using this exact sequence each time. You’ll want to mix things up. Test things like running a giveaway a few hours before a promotion to get your offer started. Alternatively, you might run a competition and the promo after you’ve given away a prize. There are plenty of great online platforms you can use to do this. The upsell email sequence a natural outcome of an email promotion is an upsell.