For example, although it is an advertisement on the official website, I am still used to searching it on shopping platforms. Since the platform often subsidizes discounts on its own, the price is actually cheaper than the official website promotion. In addition to allowing consumers to see the advertisement, it also In addition to being able to purchase on regular consumption platforms, there will also be self-generated traffic within the platform. Participating in more platform activities will increase free exposure opportunities, which is also a form of advertising fee deformation.
2. Operate your own traffic pool more frequently and in depth
No matter how you invest in conversion-type ads, most CPMs are around $200~300. But when promoted through LINE OA (LINE Official Account), the CPM is at most $200 (the maximum cost per push is $0.2). My client even We have conducted more activities limited to OA friends, in order to attract consumers to join and continue to receive activity information. Based on my past experience, OA push messages have an average click-through rate of more than 5%, and real-time message notifications (offers, new products, etc.) often make old customers repurchase faster.
3. Continue to look for lower-cost traffic sources
Emerging delivery platforms usually have good CPM, but the disadvantages are bahrain mobile phone number list probably poor accuracy and low conversion rate. However, because it is in the initial stage, if you can find a good audience on the platform, even if the click-through rate is poor One point, since the CPM is also very low, it is still worthwhile to continue investing in the balance. As in the past, the comparison is speed, because once the platform becomes mature, the bonus will be gone.
In addition, KOL's investment can also be regarded as a cheap source of traffic. If the product attributes match KOL's, it will also bring a lot of performance. In the past, advertising costs were so cheap that even KOLs were hard to find. However, in addition to traffic benefits, if KOLs can obtain image authorization, they can continue to use materials to extend advertising benefits after the cooperation ends. This is why the cost of KOLs is becoming more and more expensive. reason.