Setting up retargeting as a separate

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In search, retargeting ads will be seen only by those people who are in the retargeting database and are searching for something by keywords. Keyword is the main condition for impressions in Search.

For example, retargeting ads will only be seen by the user who simultaneously:

Been on the site more than 5 times
I searched for your product in a search engine.
Retargeting in YAN has more opportunities. There is no limitation on keys.

Search retargeting often produces low impressions because few users meet the required criteria. This is especially true when you have:

— Narrow keywords
— Narrow customer base
— Low website traffic

You can expand your audience with LAL (Lookalike Audience), but that's a whole different story. These are new people. It's not retargeting anymore.

Svetlana Kazantseva
director of the agency "Promo Expert"
In the Yandex Direct account structure, retargeting can be configured in 3 ways:

Method 1. campaign

Set a separate budget for each campaign. This will allow you to more accurately predict the distribution of funds and results for each advertising direction.
Within your campaign, create ad groups and ads.
Method 2. Setting up retargeting within the current campaign

For example, take a campaign in YAN and create a bc data india phone number ad group in it. Inside the group, place the necessary texts that are suitable for the selected display conditions. For example, separate texts for visitors to the "Panels and Rails" page who did not leave a request.


Example of a retargeting ad group within an advertising campaign in Yandex Direct
Features of setting up retargeting within the current campaign:

The budget is common for the entire campaign. You will not be able to define a separate budget for an ad group. The system will distribute the funds itself. Most likely, there will be more impressions where the audience is wider. If the retargeting audience is small, there is a risk of no impressions.
The display strategy is common for the entire campaign. Choose to pay for conversions and set up separate ad groups for each retargeting option:
— for the customer base from the CRM — some texts;