See how you stack up against competitors

[fomayof928@mowline]

Clicks: Users are only going to click on content that interests them. If you experience high clickthrough rates, your content is intriguing enough for users to want to see more, meaning that your belgium b2b leads content is effective.
Likes: If your content resonates with an audience and is receiving a high number of likes, it will naturally gain popularity (and hopefully collect more clicks).
Shares: Clicks and likes are good indicators of audience interest. However, when users like your content enough to share it, you’ve achieved the holy grail of relevancy and will increase your visibility.
Once you know the “why,” the next step is to put a number to your goals. And one of the most helpful ways to do this is by benchmarking against your industry, competitors and yourself.

First, see how your brand stacks up against the competition—what’s your share of voice? And how is your content performing compared to theirs? Using a tool like Sprout’s competitive analysis listening tool or competitive analysis reports does this automatically, so you don’t have to do all the math yourself.

Sprout Social's social listening tool showcasing metrics like share of voice, total engagements and average positive sentiment.
You can also measure campaign performance against industry benchmarks, like those found in Sprout’s 2024 Content Benchmarks Report. And don’t forget to benchmark against yourself, as well. Where is your share of voice and brand sentiment now? And what are your current performance metrics like? Pair where you’re at with your campaign’s purpose to understand what goals you need to achieve, and where you want to see that impact.

Set SMART goals
SMART goals are a framework to use when setting goals for your campaign, and social media channels overall. They are Specific, Measurable, Achievable, Realistic and Time-sensitive.