Example of an error in defining the target audience:

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A luxury yacht building company writes articles for other companies, but should be aimed at large businessmen who are interested in yachting or already have vessels of this format.

Selecting the target audience

Why is it so important to monitor this, because it thailand telegram database would seem that the material is well read? Because it creates the illusion that you are moving in the right direction. The basis of any business is correct forecasting with a course for results. Useful content can easily become absolutely useless in terms of profit for the company.

Where exactly are your customers located?

The main point in choosing the right target audience, provided that you already have quality content, is the choice of publication platforms. You should not follow the principle - where they post it, that's good! Also, a common mistake is that a company starts its blog, relying on the fact that customers will somehow find out about it and become interested. There will be sense only when your resource has a large amount of incoming traffic.

Turn to external resources. You need to think and read where your potential client might be, what feed he scrolls through when he goes to work, what news and topics he is interested in.