4-Step process for implementing lead nurturing Step 1: Design the scenario Scenario design is how you plan to approach potential customers who have taken a specific action. For example, take the following actions: [Scenario design method] Send videos of relevant seminars to users who download the materials. After downloading the materials, we will conduct telephone interviews with users who frequently visit our company's media. A good place to start is to map out the customer journey from when a potential customer becomes aware of a product or service to when they purchase it, and then organize what information they will need at each stage of the process: searching, deciding, using, and evaluating.
Step 2: Create scoring rules Based on the scenario qatar telegram data you created, points are awarded for the actions taken by potential customers. For example, opening an email is awarded 1 point, requesting information materials is awarded 3 points, and attending a seminar is awarded 5 points. When allocating points, it is important to give higher scores to items that are likely to reveal the issues of potential customers. There are also cases where points are assigned based on factors such as the size of the company.
Also check out this article Scoring is essential for lead nurturing! Explaining why and how to implement it Step 3: Create content that fits the scenario Prepare the content that potential customers want, based on the scenario design created in Step 1. For example, if you have a potential customer who is worried about their owned media not ranking well in search results, posting the following content may be effective. Common SEO mistakes in owned media and how to solve them 10 things you should never do when it comes to SEO 10 things to check to improve your search rankings 2022 Latest SEO Seminar (Webinar) If the content is something potential customers want, they will be more likely to take action, such as requesting information or attending a webinar.