How much has app popularity grown compared to 2025?

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According to Data.ai, the top 20 positions in the ranking are occupied by the following genres: entertainment, social, useful/productive, financial apps, shopping, and games.
The first place in the overall ranking is occupied by TikTok, which today is one of the main tools for promoting business online.
Among the leaders of social networks in the overall ranking are TikTok, Threads, Instagram, Facebook. Among messengers, Ukrainians prefer Telegram, WhatsApp is in second place.
The popularity of Telegram, Viber and france telegram number database GetContact deserves special mention. There are doubts about the security of data privacy in these messengers, but they continue to hold their positions in the ratings for several years in a row.
6 applications from the TOP-20 in the overall rating belong to Ukrainian developers. The leader is the Nova Poshta application, My Kyivstar and Diia. The other three are mobile banking Privat24 and monobank, as well as the Air Trip application, which has not left the ratings for three years in a row.
The top positions for Android and iOS devices are slightly different. Among iOS users, the most popular are the Temu marketplace, Google search (since it may not be installed by default), and the Threads social network.
Android users use TikTok and Telegram messenger the most, Temu is only in third place. At the same time, the Threads social network did not even make it into the TOP-20 list.
We can also note the popularity of ChatGPT. The presence of the chatbot in all TOP-20 ratings indicates that Ukrainians actively use AI in everyday life.

The tables below show the dynamics of the most popular applications on Android and iOS devices for the period January - October 2024 (compared with January - October 2023).

Popularity of the Ukrainian language in mobile applications and search queries in the App Store and Google Play: results of the Webpromo study