Facebook's inbox showcasing comments on posts

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1. Facebook
Facebook remains a thriving social network where audiences go to discover and engage with content that resonates and to stay updated on the latest trends. It’s also where people go to interact with a malta b2b leads brand and in return expect brands to engage with them authentically.

In a fast-paced world where customers are spoilt for choice, being attentive to your customers is key to building lasting relationships. Whether it’s a positive, negative or neutral comment, responding to them builds genuine connections and lets your customers know you appreciate them.

A screenshot of positive comments on a Wendy's post. The customer commented on the ad and wrote, "I'm eating Wendy's right now." To which, Wendy's replied, "Our day just got better."

To make sure you don’t miss a comment, click Inbox in the left sidebar of your Facebook Page manager. Access comments from there and click Reply to respond.

2. X (formerly known as Twitter)
Customers love X for its real-time, bite-sized content format that allows for quick and easy conversations. That’s one of the reasons why it’s so popular for customer service. Customers voice their concerns with brands, share opinions and engage in discussions freely, and before you know it, there’s a trending hashtag.

When you respond to social media comments on X, it’s important to remember that they’re visible to all and there may be others following your conversation. You must be timely and polite, even when facing complaints. This gives you an opportunity to highlight your brand personality and elevate brand perception by showing how gracefully you handle customer issues.

To respond to a mention on X, click on the comment bubble icon at the bottom of the post. A pop-up will appear for you to type out your response. Click Reply to write your message and Send.