The role of empathy in email copywriting

[Rakibul200]

GetResponse email marketing software makes it easy to design, run and optimize your email marketing campaigns. Start from scratch or use one of our pre-designed email templates and customize it to match your brand. Once you're done, finding winning subject lines will be as easy as ABC using our built-in A/B testing! Create your free account now! What's your excuse? There are some misconceptions and myths about email A/B testing, and it’s time to dispel them once and for all.

Often, solopreneurs, small business line data owners, and even marketing managers at nascent startups tend to overlook split testing because of: Limited resources – People believe that email testing is only possible if you have a big budget and a dozen or so people in your marketing department It can only be achieved next time. In fact, it won’t cost you an arm and a leg, and you can easily do it even if you’re a team. We'll explain how to do this later. No time – too many tasks and projects, and it’s tempting to think A/B testing is a waste of time.

Wrong! It's much easier than you think, and automation can help you streamline the process. Lack of expertise - the idea of ​​running tests seems too difficult to execute. In fact, it requires no engineering skills and experience. Even if you've done some testing before and got nothing, there's always room for improvement. Once you know it’s not rocket science, it’s time to learn which variables you should test for your emails and newsletters.