Focus on responsiveness and personalization

[fomayof928@mowline]

For more insights into the changing social media landscape, download The Sprout Social Index™. Inside, you'll find more research on how businesses can use social media to differentiate themselves from competitors and meet future customer expectations.


Social media managers are time travelers. They need to germany b2b leads look ahead and prepare for the changing forces of society (*cough* algorithm changes). But at the same time, they must pay attention to current social trends, emerging technologies and landscapes. Grounding yourself in social media best practices is a great place to start.

To help you get your social media marketing off the ground and maximize your social channels in the coming year, we’ve compiled a list of 16 essential social media best practices for 2024.

Automate as much as possible – humanize
Review your social customer service approach
Increase focus on business and strategy by sharing social data
Harness artificial intelligence…and improve how you use it
Improve your approval process
Reimagine team structure and size
Showcase customers and trusted faces in your feed
take a selective stance
Get the most out of your people
Use video…but mix it up
Redefine your relationship with trends
Highlight your product’s practical applications
Put platform first
Optimize existing platform strategies
Optimize social commerce
These 2024 best practices are grouped by different key areas of your business, including customer service, integrating authenticity into your strategy, and more.