However, this platform is the space where 175 million users connect every month to seek inspiration and decide on their next purchases, among other things. According to an analysis carried out by Pinterest in 2016, 93% of people plan their purchases on this social network and 87% buy something thanks to the content they saw on Pinterest.
Content Marketing for Pinterest
Image: https://www.entrepreneur.com
Why Pinterest?
You may wonder, what is so magical about such a purely phone number philippines visual platform? Precisely that: the power of images. Sometimes, when we talk about valuable content, we think that it only includes texts or videos, when images have an immense communicative and emotional value. In fact, it has been proven that they illuminate the areas of our brain responsible for our deepest feelings .
Likewise, the ease with which we process images makes them a great medium for providing information of interest to our audience in a simple and effective way. Boards with ideas, tutorials, recipes and infographics are just a few examples.
What goals can you achieve with Pinterest?
This platform can help you:
Building brand and generating engagement :
Promote a lifestyle around your brand and provide information of interest to your audience. For example, if you have a makeup brand, you can make tutorials, show different types of looks, trends, etc.
You can also run contests and engage in conversations with your audience, addressing their concerns and learning more about their interests.