Benefits of Multi-Touch Attribution Reporting

[samiaseo222]

Overall, using Multi-Touch attribution reporting makes marketers feel much more confident about showing their value to company results: 50 percent of marketers who use Multi-Touch attribution reporting “ rated their ability to measure marketing performance a 4.5 out of 5 ,” compared to just 25 percent of marketers who use last-interaction attribution.

Multi-touch attribution reporting provides a estonia email list more holistic view, incorporating multiple initiatives and systems to analyze the value of marketing to a company. It also allows an organization’s marketing and sales teams to begin coming together to seek greater alignment by linking marketing data to lead generation, deal closing, and revenue data.

Gives teams the opportunity to ask each other questions like:

What worked this year in marketing channels? Why did it happen that way?
Would additional investments provide more income or improve profitability?
Does the current model we are using for attribution allocate budgets fairly?
Multi-touch attribution reporting is a powerful tool to use as your business grows, but with HubSpot, you'll also be able to better integrate your business operations and accurately measure the effectiveness of your efforts.