Let's say you want to get a featured snippet in the answer to the question 'Why do dogs chase their tails?' However, this may not be the exact phrase that people use to search for an answer: they may leave out 'because' or use the possessive pronoun 'my' .
To find out, go to the Keyword Magic tool, enter your keywords – dog, tail, and chase – and click the “Questions” button to get keywords in question form:
how to get keywords in question form
Find the most popular questions on google for your Keyword
As you can see, the most popular question from dog owners is why do dogs chase their tails , and its volume is almost 10K. But before you beat a retreat, convinced that the how overseas chinese contribute to business in the usa competition for this question is too tough, find out who is ranking for this keyword : submit it to the Keyword Strategy Builder, update the data and click on "Top competitors".
If you realistically believe you can dethrone those at the top, don't waste any time and get to work right away!
How to analyze the keywords you have chosen
Check out who the competitors are for the keywords you are interested in
The same goes for other keywords.
Don’t judge a keyword by its volume . Instead, consider how tough the competition will be if you decide to use it, and start from there.
If you are just starting out, focus on long tails.
Analyze already active featured snippets
These snippets will be the key to your success. In the Keyword Magic tool, click on the "SERP Results" icon to see the featured snippet snapshot .