The purchasing process
In the B2B world, there have historically been characteristics within the purchasing process that have changed over time: precisely in regards to access to information on products and services.
Previously, such information was controlled solely by the seller, it was scarce and to find out certain characteristics of the product or service it was mandatory to speak with a sales representative at a stage that could be thailand viral telegram considered early in the purchasing process. Now, with the impact of digital transformation, we only need to Google about the product we need to evaluate to find endless information: technical specifications, reviews, comparisons, user opinions on social networks, in other words, information is now freely accessible to everyone.
While this is excellent news that benefits decisions within the buying/selling process, the challenge for buyers in this scenario is to be able to determine which of all these data, characteristics, evaluations and comparisons will truly be valuable to them within the enormous amount of information inserted in the digital world.
Information and its close relationship with the buyer
Access to information has changed the characteristics of the buyer we were used to. Before, they did not have the power of information that allowed them to negotiate. Now, with free access to it, they become more skilled and intelligent users , much more self-confident when it comes to purchasing a product or service and much more difficult to deceive.