Salesforce DMP allows you to enrich your audience information by mixing your own data with that of other brands. This way, you can personalize and optimize your campaigns, increasing the probability of conversion.
Marketing teams have always had one goal: selling their products. For decades, their main tool has been traditional advertising. However, now, in an era in which channels have multiplied, but also ways of “blocking” ads, professionals are forced to look for new techniques to create relevant campaigns that impact their potential customers. How? Using tools like Salesforce DMP to get to know them better through data and Artificial Intelligence.
What is Salesforce DMP?
Salesforce DMP is a data management platform that collects kazakhstan phone number data information from different sources, both internal and external, and creates detailed user profiles. This allows marketing teams to create very defined consumer segments in order to design advertising campaigns that are more tailored to the interests or needs of their target audience . This makes it much easier to attract their attention and achieve the final objective: selling a product or service.
Salesforce Data Management Platform
In other words, Salesforce DMP has the ability to manage a large volume of data, both from its own sources and from other partners who use this same tool, and to complete the information we have about our users at a much deeper level than any other program of this type.
Thus, with Salesforce DMP, we expand the information we have about users and can, for example:
Extract insights that can be used to create campaigns that are more tailored to their interests.
Predict the audiences where a certain type of ad will perform best.
Decide how to distribute resources through the different channels available to us.
It is also worth noting that Salesforce DMP is part of the Salesforce Marketing Cloud module where other applications such as Sales Cloud, Service Cloud and AppExchange Marketplace are integrated.