5 Alternatives to “Just Checking In” with Cold Leads

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You blend in with (literally) everyone else: Like we said, “just checking in” is easy and straightforward. It requires very little effort, so most salesfolks resort to it. If you’re one of them, nothing about it is compelling enough to spark a response over all the other check-ins in your lead’s inbox.
It’s unactionable: Your generic check-in doesn’t give your prospect the next step they actually want to take. It doesn’t fulfill their need—it adds more work to their plate to respond instead.
It’s repetitive: How many times can you say “just checking in” before it stops making sense? How many alternative blanket phrases are there? The magic of sales is in following up, but if you only send broad check-ins, you’ll give up by your second or third attempt.
A meaningful follow-up strategy can transform your sales results. Here are 16 ways to do it without ever writing “just checking in.”

You’ve sent your cold email. The result so far? Crickets. But the opportunity isn’t lost yet—that’s where the power of a mindful follow-up comes in.

Close’s follow-up philosophy is to go for a maximum of iceland telegram data six follow-ups after your initial cold email. You don’t yet have a relationship with that person that permits you to do more than that. But six follow-ups mean six opportunities—here’s how to make the most of them without the dreaded “checking in” snooze-fest.

5 Alternatives to “Just Checking In” with Cold Leads
1. Ask for the Right Person
One reason your cold email didn’t land a response could be that it didn’t go to the right person. And that ‘wrong’ person is probably busy. Make their job easy by asking for the right person without adding more questions or pitches to their platefrom [company name] here. I’m looking to connect with the person responsible for [responsibility] to discuss how [solution] can significantly [improve relevant metric/solve relevant pain point] for your team.

Could you help direct me to the right contact?