Effectively manage information across a wide range of channels Can lead to improved operational efficiency in physical stores It becomes easier for field salespeople to tailor their responses to customers A CRM system centrally manages a wide range of customer information, including: Basic information such as name, address, contact information, age, and gender Purchase history at stores and on e-commerce sites Number of visits to the store Total purchase price Interacting with customers in store History of inquiries to EC sites Customer points information By sharing the detailed information above among store employees, appropriate measures can be taken when customers visit the store.
For example, it is possible to "directly suggest products qatar telegram database that meet the customer's needs when they visit the store" based on store interactions and inquiry history on the EC site. As we explained earlier, customer needs are becoming more diverse in today's world. Therefore, it is important to use customer information, both online and offline, to make proposals that meet those needs and increase customer satisfaction. It will be easier to incorporate customer opinions when improving customer service and the quality of services in physical stores.
CRM systems can store customer requests and complaints. In the retail industry in particular, there are many opportunities to directly interact with customers in physical stores, making it easy to directly hear their requests and complaints and ask specific questions. For example, by directly speaking to a customer who hasn't visited a store for a while and finding out the reason for their abandonment, you can pinpoint the problem and take appropriate action to prevent the same thing from happening again in the future.
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