Must-see for Salesforce users! Three tips to check when your MA tool isn't working properly Yaguma Yoshinari 2024/04/04

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At the same time, additional information such as the event name, ticket type, and venue of the purchased ticket are also imported, allowing the company to deliver segmented event information that may be of interest to customers based on their usage history. Other measures we will implement include: Send emails efficiently and fluidly according to the event attendance situation, etc. Create HTML emails using the editor function of "Synergy!" to obtain open rates and click data, and share the analysis results within the company.


Design it to utilize two types of databases to understand russia telegram database the number of times customers use the service, etc. Decide on import rules and operate to ensure proper sorting By importing all data into "Synergy!" at once when the data is finalized, such as after an event, human error can be prevented. Nishinippon Shimbun Event Services Co., Ltd.'s "Synergy!" case study By implementing these measures and paying close attention to the content of the emails, they were able to maintain a high open rate of 40%.


In addition, by looking at the click-through rate and other reactions, they were able to understand that the level of interest in related information varied depending on the event content and customer demographic, which created an opportunity to start communicating with customers. Furthermore, by obtaining information about the repeat customer rate, which was not possible with offline ticket sales, we were able to make new discoveries, such as "approximately 30 to 50 percent of customers are repeat customers.