During the multi-level website auditWe identified several new issues that were not detected during the initial analysis:
Serious technical flaws : problems with adaptability, slow page loading, duplicate content, availability of a number of pages at multiple URLs, etc.
A noticeable lag behind competitors in the number of referring domains and a really weak external link mass.
Poor optimization of both category and product pages, which required serious revision.
identified problems and weaknesses
In this case, it was impossible to concentrate on just one problem. Comprehensive belgium email list work was required in all areas.
Our actions
Based on the audit results, we developed a four-step action plan designed to improve the site's position in search results, increase conversion, improve user experience, and reduce bounce rates:
Step 1. Comprehensive solution to technical problems
First of all, we prepared a technical task for the programmers to improve the site. The main task is to eliminate problems that potentially negatively affect indexing. Due to really serious technical shortcomings (many of them were already evident at the stage of implementing the technical task), some of the activities are still in the process of implementation. However, we managed to avoid traffic drops and maintain positions despite force majeure circumstances beyond our control. Work in this direction continues.
Identified problems and weaknesses of Med-Service
-
- Posts: 486
- Joined: Sat Dec 21, 2024 4:06 am