Content plan for social networks: features of publication planning

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Every day you need to add new publications to your business page in order to warm up the interest of subscribers and attract new ones to promote products or services. It’s great if ideas visit you with enviable consistency. But in practice, most people have days when it’s hard to come up with anything. What should you share with subscribers today? What idea will attract their attention?

This is where a pre-developed content plan comes to the rescue – one of the foundations of competently managing pages and accounts on social networks.

What is a content plan and why is it needed?
A content plan is a detailed schedule of future posts. It is made china email list before writing texts and working with the account as a whole. Having a good plan is the basis for successfully running a page or group. With its help:

achieve the organization of marketing processes;
choose a topic for writing materials;
build the required sequence of posting;
analyze the effectiveness of published materials;
remember important dates.
It is convenient to maintain a content plan in a table format. Types of posts, names of topics, publication dates, and the rest are written down. It is much easier for marketers to work with such a tool. In addition, high efficiency of profile maintenance is achieved.