Most people won’t buy your product on the first visit to your website.

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Loop your early clients into this process and help them tell their story to the world. Once you’ve overcome the awareness hump, conveying value in your sales pitch becomes much easier.

Tip: I’m a big fan of Peter Thiel’s “secret” concept: that great business ideas are built on universally understood secrets that have yet to be exploited. The upshot is, if your business revolves around one of these secrets, the path to creating awareness and explaining your value proposition will be much easier.

Step 4: Understand your customer’s buying cycle and help nurture them along.
There are two universal truths to the way people buy products:

1.


2. People have a certain way they research, evaluate, and malaysia telegram data execute purchases that you need to accommodate if you want them to buy from you.

From macro to micro, getting into the head of your target audience and addressing their needs and concerns is key to converting them. From what you do with their contact info once they sign up, to how and why they should use your product, how they can try it out, who else uses it, and the ROI they can expect, your customers have operational and emotional needs that must be met.


That’s why it’s important to understand the steps your prospects take as they attempt to buy your product and have your site/sales process mirror those steps.

Providing the right information and experience at just the right time is key to developing a frictionless sales cycle. A great way to catalyze this effort is to assemble a team of product/community coaches, i.e. actual people who can personally reach out and engage your users, answer their questions, and funnel their insights back to your product/marketing team. It also helps to make a flow-chart of your customer’s buying process and to match the various stages/tools involved in your sales process to it.